Year of the Ox


Manhattan's Chinatown's young innovators have pivoted since the start of the pandemic, galvanizing resources and modern technology to elevate struggling businesses.

From food drives to a lantern project lighting up Mott Street, the community bands together to celebrate the Lunar New Year, culminating in a vibrant lion dance. Change is inevitable, but the essence of the neighborhood, a spirit of camaraderie, will ensure that Chinatown lives on.


Is tradition enough to save the neighborhood?

Manhattan’s Chinatown has overcome many challenges throughout its history, but the Coronavirus unearthed a long-standing issue at the heart of the community that has brought the neighborhood to a standstill. While its rich heritage as an immigrant neighborhood has imbued Chinatown with a grittiness and undeniable charm, it has also left many of its small businesses outdated, slow to adapt, and forced to shutter in the pandemic.

What does it mean when old-school charm, Chinatown’s greatest asset, becomes a threat to its survival? The film paints a nuanced picture of a post-pandemic Chinatown that looks at how the new generation of Asian-Americans are balancing tradition and innovation to bring the neighborhood into the modern age, equipping old businesses with the tools and technologies to keep them alive.

Support local businesses.

If you would like to support local Chinatown businesses, consider contributing to Welcome To Chinatown’s Longevity Fund, as well as supporting businesses like 12 Pell, Nom Wah, and Pearl River Mart. You can also gift a meal with Send Chinatown Love or shop WTC’s Made in Chinatown Collection!

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Directed by Jacob Fertig & Carin Leong

Produced by Madeline Chen, Jacob Fertig & Carin Leong

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