Digital Accessibility

This Machine Media has made digital accessibility a priority. We understand that people access and experience online media in different ways, and we are committed to connecting in a way that is easy and enjoyable to use for the widest, most diverse audience—including, but not limited to, people with disabilities or who rely on any kind of technology for a better experience. We develop all of our content with this inclusivity in mind.

We commit to adhering to — and promoting — the following social media accessibility tools:

  • Alt Text—This can be added when uploading images by going into Advanced Settings and is generally a short description of the image to support visually impaired people who use screen readers to better understand the context your posts. Although Instagram now automatically adds A.I.-generated alt text to photos, they rarely do your images any justice. So take the time, write them out, and be descriptive.

 

  • Include Descriptions in Your Captions—Instagram does not currently allow users to add alt text to videos and many people with vision impairments don’t use screen readers. So it’s good practice to include descriptions below the traditional caption of your post. When posting videos, remember to include a summary or transcript of any speech that appears.

  • Video & Story Caption—Subtitles and video captions aren’t hard to include and there are plenty of phone apps, like MixCaptions, that can do it for you automatically. In Stories and Reels, use the text feature to easily provide a captions or a summary of what’s being said.

 

  • CamelCase—Multi-word hashtags should be written with the first letter of each word capitalized. This makes them easier for screen readers – and basically everyone – to interpret.

  • Color Blind Safe—Certain colors, when put together, can create conflicts that make them difficult to differentiate for people with color blindness. Color.adobe.com includes a great tool to eliminate any color conflicts.

Our website meets accessibility standards under Web Content Accessibility Guidelines (WCAG) 2.1, level AA.

 

These guidelines are organized under four important principles: 

  • Perceivable—Information and user interface components must be presentable to users in ways they can perceive. We ensure, for example, that the contrast between text and its background meets the standard to allow those with certain visual impairments to be able to read our content. Images contain alt text, and captions or transcripts accompany multimedia so that users have alternatives to content they might be unable to consume.

 

  • Operable—User interface components and navigation must be operable. Visitors are able to navigate and perform actions using only keyboards, screen readers, or other assistive technology. Responsive design makes our site accessible across desktop browsers, mobile devices, and tablets.

 

  • Understandable—Information and operation of the user interface must be understandable. We use standard semantic elements throughout the site so that navigating it is straightforward, easy to understand, and predictable. Likewise, we avoid links, forms, or other interactions that automatically trigger disorienting changes to context.

 

  • Robust—Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. Our underlying code allows visitors to effectively interact with dynamic features such as modal windows, drop-down menus, slideshows, or carousels.

 

Please contact us if you have any questions or comments related to our accessibility efforts.