This Machine Media is a New York-based multidisciplinary production company dedicated to sparking civic engagement through non-fiction filmmaking. We believe that the same techniques used to captivate audiences can and should be used to activate them.


Leveraging our expertise in documentary storytelling and advocacy, we continually strive to inform, immerse, and inspire broad audiences with ethical storytelling and actionable results. Through partnered and original media, we collaborate with nonprofit organizations, socially-conscious businesses, civic leaders, and activists working to better their communities. Since our founding in 2020, we've helped raise over $100,000 for community organizations, activist media, and progressive political candidates. 

Founded in 2020 by close friends and neighbors, Jacob Fertig and Jaydn Ray Gosselin, we seek out like-minded, independent artists to partner with and support through all levels of production and impact campaigns. Our work has been featured in New York Magazine's The Cut, New York Daily News, openDemocracy, The Australian Book Review, and Oxford University's "Border Criminologies," among others.

This Machine acknowledges the Leni Lenape people, the traditional custodians past, present, and emerging of the land on which we are based.

Jacob Fertig

Co-Founder & Managing Director

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Jacob Fertig has traveled the world directing documentaries on climate justice, religious tolerance, and migration. He is a Senior Fellow at Humanity in Action, a nonprofit committed to combating human rights abuses globally. Jacob is currently pursuing his MPA in Nonprofit Advocacy and Political Action at the NYU Wagner School of Public Service.

Jaydn Ray Gosselin

Co-Founder & Creative Director

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Jacob Ray Gosselin is documentary director and producer who works at the intersection of art and advocacy. His work explores how histories, memories, and traumas are embedded in community spaces, hidden sanctuaries, and built environments. In 2021, he was named a finalist for the Sundance Ignite x Adobe Fellowship.

Meet our founders.

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We met in film school and dreamt up a company built on ethical storytelling and actionable results.